Free HTML Email Templates and Tips on How to Send Them

By now, you probably know how crucial email marketing has become for any online business. It helps build trust and loyalty with your prospects as well as generate more leads. To revamp your marketing strategy, you can incorporate certain free email templates using our email marketing tool designed using Postcards Email Newsletter Builder.

Depending on your business goals, users can choose various HTML newsletter templates, from business and education to holiday and events email templates. Creating HTML templates for email is quite essential as you don’t have to come up with a new email design every time you want to run a campaign. By editing your saved email templates, you make your work easier, saving both time and resources.

👉 I recommend to try Postcards email newsletter templates.

In this article, we will discuss, among other things, different types of email templates, why you need them and where you can download them for free.

Why Do You Need an Email Marketing Template?

Every year, we see a shift in digital marketing trends. There are always new platforms and emerging technologies that help businesses get the most from their marketing campaigns.

However, despite all these marketing trends, email marketing remains the best bet for marketers. In fact, according to the latest statistics, over 87% of digital marketers consider emails as their third most favorite content distribution channel. Only social media (at 91%) and company sites or blogs (at 89%) do the majority of marketers prefer to use more.

As such, there is no doubt that emails are everywhere. Today, there are as many as 3.9 billion email addresses across the globe. In 2019, the number of emails sent every day reach above the 290 billion-mark. And that’s not all. The Radicati Group predicts that this number will rise by 4.2% to extend above 340 billion by 2023.

As the list of email subscribers keeps on increasing, marketers who overlook emails as a serious marketing tool are making a huge mistake. To get the best out of your email campaigns, coming up with an email strategy is a good start. Still, creating beautiful newsletter templates could be the key to take your campaign to the next level.

An excellent HTML email template not only helps increase the customer engagement rate, but it also shows professionalism. That’s why we have decided to share the following free email templates from different brands and tips on how you can simply send them.

But before we dive into free email templates for your business, let’s take a look at some of the important aspects you should include in your email:

The “from field”

Your logo or company name is the first thing you want your subscribers to see after opening their mailbox. It helps them easily spot your email from the dozens they receive every day. Make sure you choose a suitable sender’s address and stick with those details so that your audience can get familiar with them.

Hint: Ask your email clients to save your email address in their contact/address book.

The subject line

After the sender’s address, the subject line of your email is the first text that your subscribers will see when your email hits their inbox. For most recipients, whether to read or toss your email aside depends on the subject line. So always make sure you create a catchy, engaging subject line to help drive open rates.


In an email, the header is located in the Panes section under the Preview Pane. You need to use it to lure your readers into reading your message. Here, you can accompany your messages with visual elements of your brand to make them easily recognizable.

Keep in mind that over 84% of people are likely to view the content of your message on Preview Pane.

Body text

The body is the heart of your email. It contains the actual information you want to pass along to your readers. For effectiveness, don’t make a long and hard-to-read body text. Always find a way to convey your message in a simple, clear way. Create enough suspense in the text to make the reader visit your blog or website after reading your message.

A call-to-action button

An email CTA is a button that directs users on what to do when they click on it. It can be as simple as “Buy Now” or “Sign Up,” or you could extend it to a sentence like “Follow this link to download email templates.” Whether you are sending out a thank you note, a reminder, or a newsletter, every marketing email should at least have one CTA to stir up an interaction or conversation.

The whole point of CTAs is to drive your audience towards taking a specified action. To achieve better results, use very simple but unique CTAs to make them stand out.


When creating templates for email, always remember to end the templates with a footer. The footer is usually a section at the end of your email, which includes your name, address, social media icons, or any other information that might be important to your readers.

Where Can You Get Free Email Templates

There are a couple of ways that marketers can use to get email newsletters to run their campaigns. One of them is creating email templates from scratch. This option gives users full control of their email’s designs. That said, it requires you to learn some coding skills or be familiar with HTML and CSS.

Use the following frameworks to help ease the process of creating a template for email easier:

If you have no coding skills, HTML email newsletter templates can be particularly hard to design and create. However, there are several routes you can take to come up with a good email design for your campaign. You can do one of the following:

  • Hire email template design agencies
  • Use drag and drop email editors
  • Use free pre-designed HTML email templates

When looking for a suitable solution for creating industry-standard email templates, you may want to use our free email templates designed using Postcards Email Newsletter Builder. The postcards app is designed to help you create a professional HTML email template to suit your business goals.

Sign Up for free

Examples of Free Email Templates for Different Campaign Types

As you surf through the web for free email templates, sometimes it can be challenging to find irresistible templates with great designs that align with your goals. That’s why we compiled this collection of HTML templates for email with top-rated features that could inspire you.

These templates are from industry-leading email builders and are available to be downloaded for free. There are several types of email newsletters, such as:

  • eCommerce email templates
  • Business email templates
  • All-purpose HTML email templates
  • Transactional email templates
  • Promotional email templates like price drop alerts

They are then split into other groups depending on the design and purpose of the email template. You can get:

It is important to note that, before you select a design, define your business goals, and have a clear objective about what it is that you want to achieve with your email template.

Download Email Templates for Free

eCommerce Email Templates

Whether it’s promoting your brand or giving your customers a reminder for abandoning their cart, an eCommerce email template is just the perfect fit for all your eCommerce marketing campaigns. As an example, take the following eCommerce email templates by Postcard.

Download the email template for free

You can use this free email template designed by Postcards to entice your prospects into buying your products and services. This template comes with loads of features including a CTA button, in addition to the fact that it is very responsive. You can customize the price of your products, add product descriptions, and whether or not the item is in stock.

Tip: When using an eCommerce template, always make sure you present your sales items in an appealing way.

Responsive Email HTML Template

Download Free Responsive Email Template

This free email template is quite informative. It is well-formatted and has a very flexible structure giving users the fluidity to tailor the design according to their wants. Magazine owners and website bloggers would be particularly happy to use this template for their campaigns.

Food and Restaurant E-newsletters Template

Download this Free PSD Template

This free PSD template is suitable for restaurants, food joints, blogs, retail, coffee shops, and much more. It has a well-organized structure with a customizable design as per your requirement.

Tips for Engaging Email Newsletters

So far, you’ve chosen an email template that aligns with your business objectives. But how do you make sure you create engaging templates for your desired outcomes?

You can try the following tips to get you started as you figure out what exactly works in your niche:

  • Keep it simple and don’t overdesign your template
  • Think about narrowing your template to two columns
  • Make your email template scannable and mobile-friendly
  • Apply bold colors that align with your brand
  • Include a call-to-action
  • Before sending your email newsletter, always do an A/B test

Final Thoughts

When compared with premium options, free email templates might be lagging behind as far as design is concerned. However, there is no denying that these templates are some of the widely used, especially among individuals and startups with very tight budgets.

This is a clear indication that running a successful email campaign doesn’t have to cost you huge chunks of money. As long as you know your business goals, all you have to do is download email templates with excellent designs and create a persuasive message to get your customer’s attention.

Email marketer and developer.